A Powerful Antidote to Product-centricity
Who's the book for?
Tilt is for managers and companies in three types of industries
What Readers are Saying
Recommendations from advance readers.
Professor, Author, Blogger
Dawar deftly explains why competitive advantage is being seized by companies that understand how profoundly customer relationships have changed.
Buy the Book
Shift your strategy downstream.
Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Let Tilt serve as your guide to shifting your strategy downstream - and achieving enduring competitive advantage.