Here’s an extended interview with Bob Morris, covering TILT and a whole lot more…including this Q&A:

Morris: Of all the films that you have seen, which – in your opinion – best dramatizes important business principles? Please explain.

Dawar: I particularly like The Hudsucker Proxy for its portrayal of business morality, the struggle between good and evil in a business context, and the strategy of an underdog. In the movie there is a seven-minute sequence about a product launch (a hula-hoop) that is sheer visual poetry that sums up a variety of marketing decisions.