‘Top Drawer’ Business Books for 2013

Posted by on Nov 27, 2013 in Press | 0 comments

Jeff Swystun writes: “I call my annual selections ‘Top-Drawer’. This tongue-in-cheek title is meant to describe books that are top-of-mind, notable, relevant, well written, practical, thought-provoking, and innovative. Many are ones you may not have connected directly with business and that is important because business lessons do not only come from business books.” Continue...

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Harvard Business Review feature article: When Marketing Is Strategy

Posted by on Nov 22, 2013 in Press | 0 comments

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive advantage. Consider a consumer’s purchase of a can of Coca-Cola. In a supermarket or warehouse club the consumer buys the drink as part of a 24-pack. The...

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