Forbes list of Noteworthy Books of 2014

Posted by on Jan 4, 2015 in Uncategorized | 0 comments

It’s an honor to be on this end-of-year list with the likes of Peter Thiel and Eric Schmidt… Tilt is an importantbook that explores the practical implications of the emergence of the Creative Economy and the fundamental shift in power in the marketplace from from seller to buyer….” Read more…...

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Top Picks: Books for Entrepreneurs

Posted by on Mar 5, 2014 in Uncategorized | 0 comments

“These six titles serve to remind us why entrepreneurship is so important, what life is like in the trenches and, perhaps most useful of all, why entrepreneurs bother in the first place. Having published business books myself, I’m certain that most audiences will find these six titles to be illuminating and enjoyable read. Each fully achieves what it sets out to do.” Jason Dunne – Berkeley Citation Publishing Services...

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Mind Over Matter

Posted by on Mar 5, 2014 in Uncategorized | 0 comments

Competitive brand battles can be drawn out affairs, outlasting the tenures of several management teams. They can also be very expensive, often requiring outlays in the hundreds of millions of dollars. In some cases, billions of dollars are involved. It’s not just Coke versus Pepsi. These battles occur in every industry and practically every product category. Visa versus Mastercard. Nike versus Adidas. Colgate versus Crest. Airbus versus Boeing....

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